Skip to main content

Posts

Showing posts from October, 2015

Personalized shopping in the digital world

In the good old days of retailers having a single channel with a steady and relatively well forecasted demand, pricing was the forte of the merchandising managers. Ability to negotiate with CPG majors or wholesalers, retailing based on shelf space and target segment was very helpful. The basket analysis can be used very effectively - having Key Value items and anchor items to be able to optimize product mix and margins as well. This ensures we have a good rein on retail operations and also contributing to both the top line and the bottom line.

Why Traditional news establishments must evolve

I have had my regular dose of information, knowledge and awareness on events around me for more than 25 years now from the newspapers. The form has changed now - earlier it used to be newsprint and now it is digital.