One of the bigger challenges for e-tailers globally has been the last mile connectivity - delivering goods and managing returns. This is an area where the e-tailers have been innovating constantly has it is far better than it was in the early days of amazon back in the early 90's. Amazon has tried every trick in the trade on the last mile connectivity. Now with reports in India that Flipkart is going to try having collection centers for smaller towns, the debate on which method suits India is back out in the open. Flipkart's Collection Center concept Flipkart has always had a very good grip over what works for India - Cash on delivery being a brilliant example. They also started their own delivery service when they could not rely on the third part delivery vendors. With collection centers operated by Flipkart themselves, Flipkart seems to have come up with yet another innovation. What remains to be seen is if it will work since users are now used to getting their g...
Chronicling experiences of a business principal in consulting