Life of a Business Principal in Consulting

User  story  mapping  is  a  technique  that  allows  you  to  add  a  second  dimension  to  your backlog. The  visualization  enables  you  to  see  the  big  picture  of  the  Product  Backlog. I references a lot of material from Jeff Patton's website here:   http://jpattonassociates.com/the-new-backlog/

User Journey is an activity that we do right after detailing user personas. It is primarily used for: Understanding user behaviour Identify high level functionality Demonstrate vision of the project How do you go about creating a user Journey Your user’s goals Their motivations Their current pain points Their overall character The main tasks they want to achieve Courtesy:  http://theuxreview.co.uk/user-journeys-beginners-guide/

This is a quick experience report on User Personas - Where it has worked well, where I had challenges and why I had those challenges.

User Personas are a very good tool for the product owners, business analysts or product managers to be able to co-create with designers. It is predominantly a product of the user research and should not be an amalgamation of demographic data. It is the best way for us to list all scenarios that a persona would take when they want to attain a goal. It is predominantly used to build empathy with user, focus the team and build consensus in a large diverse stakeholder group. The website I referred to is here:  https://www.smashingmagazine.com/2014/08/a-closer-look-at-personas-part-1/