Life of a Business Principal in Consulting

A part of my responsibility as a Business Principal also involves facilitating conversations on end user feedback and how it maps to business goals. There are several tools to map end user feedback to business goals. However, the intent is to understand how users perceive a business goal.  We designed a more engaging exercise that can lead to more detailed inquiry on how the business goal impacts the end users. This post is a quick experience report on facilitating an exercise Appreciative Inquiry that helped us in this intent.

User Personas are a very good tool for the product owners, business analysts or product managers to be able to co-create with designers. It is predominantly a product of the user research and should not be an amalgamation of demographic data. It is the best way for us to list all scenarios that a persona would take when they want to attain a goal. It is predominantly used to build empathy with user, focus the team and build consensus in a large diverse stakeholder group. The website I referred to is here:  https://www.smashingmagazine.com/2014/08/a-closer-look-at-personas-part-1/