Omni-channel digital strategy cannot be driven in isolation. This is one of the most common practices that organizations use. However, the reasons these happen is because of the way most organizations are structured. Organizations that have not had an IT department tend to invest more on them to catchup with their competitors. This leads to a more skewed digital strategy Some best practices that will help: Digital strategy should always be in tandem with the organization’s business strategy. Digital strategy should be used as an enabler A sound digital strategy includes planning for pivots in your business model based on your digital strategy. For more information on pivots, refer to this post here .
Chronicling experiences of a business principal in consulting