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Showing posts with the label Pivot

Omni-channel Digital Strategy - Business and Digital Strategy

Omni-channel digital strategy cannot be driven in isolation. This is one of the most common practices that organizations use. However, the reasons these happen is because of the way most organizations are structured. Organizations that have not had an IT department tend to invest more on them to catchup with their competitors. This leads to a more skewed digital strategy Some best practices that will help: Digital strategy should always be in tandem with the organization’s business strategy. Digital strategy should be used as an enabler A sound digital strategy includes planning for pivots in your business model based on your digital strategy. For more information on pivots, refer to this post here .

When to pivot

Pivoting is a very painful decision for Product Managers. It is also a decision that we , as product managers, dread. Pivoting in essence is one of the key decision points that a product manager needs to always be on the look-out for. A little bit of Context The job of the product manager, at various levels, is also to look at it from a 30,000 feet level, understand the context the product is perceived by the customer and understand how he can make the product better for the customer. This is easily said that done. Product managers tend to get lost in the daily details of running the show that their interactions are always on the transactional level. Irrespective of whether the product is doing well or not, a product manager needs to watch out for the changing landscape. To Pivot ot Persevere The product manager needs to make a hypothesis on whether there needs to be a revision on what problem it is solving. The hypothesis needs to provide a result that will hel...