Life of a Business Principal in Consulting

Proto-typing is the next step after doing your user journeys. A lot of us put in a lot of effort in port typing. However, remember that this is not a creative exercise. The goal is to increase the flow of information and reduce uncertainty. Hence the concept of lo-fi prototyping A lot of the content on this video is from: https://www.smashingmagazine.com/2014/10/the-skeptics-guide-to-low-fidelity-prototyping/  

Have you ever noticed how terrible the parking signs are in any major US city. When you need to park your car in any major US city, it takes 5 minutes to decipher the information in the parking sign to understand if it is ok to park in that spot. Nikki Sylianteng , a designer , turned this problem into an opportunity and posted her designs nearby some of these parking signs. The new designs evoked good response. You can read all bout that here at Priceonomics .