It may seem insignificant but forms a very important part of both the product placement as well as marketing for the product. We have been hunting for names for more than a month now and just have a working title for the product. The problem with the working title is It is way too long it is not easy to remember It does not contain the essence of the product We have the following criteria for a product name Easy to spell and remember Relevant to the product space Should have been used by any other relevant software product While we have enough suggestions that cross the first 2 criteria, we hit the block on the third one.
Chronicling experiences of a business principal in consulting