How does a retailer scale and turn itself to profitability?? There have been several cases of online retailers that have struggled to balance scaling at the cost of profitability. The founders / promoters are at the cross roads on the need for more capital - that cedes control - to expand aggressively. They struggle with the need to attain profitability quickly. Their mentors are also not effective at advising them since there is no proper precedent for one approach over other. Looking at Myntra ’s case - a leading online retailer - It proves that it is never too late to get on the path of profitability irrespective of whether you want to grow aggressively ( Reference here ). All promoters would appreciate that. This case is strengthened by Zappos - an US online shoes retailers - as well that has been profitable right from day one. Myntra’s steps to attain profitability is well renowned and the slew of online retailers can gain a lot of insights from Myntra’s case. Pri...
Chronicling experiences of a business principal in consulting