Coming in a week, we are going to present a series of posts on Omni-Channel Digital strategy and how companies can be more prepared to understand and handle digital strategy in today's world. Companies, both digital as well as brick and mortar, are acquiring digital contacts through various channels. These channels include social, enterprise, support, mobile, partners among others. The main challenge is how to make sure that they stay engaged. In a series of posts, we will discuss what will help them with this challenge. In a Nutshell, the companies will have to do the following : Personalise Content Strong Forums Connect with online contacts offline Unified messaging across all channels Drive digital strategy through business strategy We will discuss in detail about each of these in the coming weeks.
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