Lead and Lag Measures

Outcome based product management seems to be taking off.

Along with Hypothesis based development, this has turned around product development from detailed product roadmaps that we used to have to more customer and user focussed product development.

However, We seem to fall under the trap of Build-Measure-Learn and not measure the right things.

A lot of times, we measure lag indicators that do not help us learn faster. Lag indicators are history, they tell us what we did right and wrong post-facto after the event has happened.

We need a way to understand and measure how features can go into a product roadmap as we are building it or as we are considering it.

Lead measures help us with that.

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