Skip to main content

Omni Channel Digital Strategy - A New Business Series

Coming in a week, we are going to present a series of posts on Omni-Channel Digital strategy and how companies can be more prepared to understand and handle digital strategy in today's world.


Companies, both digital as well as brick and mortar, are acquiring digital contacts through various channels.  These channels include social, enterprise, support, mobile, partners among others.

The main challenge is how to make sure that they stay engaged.

In a series of posts, we will discuss what will help them with this challenge.

In a Nutshell, the companies will have to do the following :
We will discuss in detail about each of these in the coming weeks.



Be tuned in for more posts.

Comments

Popular posts from this blog

Organizational growth and turn over

Organisations need to grow. However, they should not grow for the sake of growth. That would be a virus. Orgs should not grow to survive as well. Orgs should grow with a purpose.

From Idea to reality - The progress of an Idea

 I have been thinking of writing a simple app for locating trash cans at Chennai. The first thing anyone would do was to see if the idea has been already implemented. Sure enough, it has been. This is the app - Check it out. http://trashithere.herokuapp.com/ When I tried using the app, I found out that there were only few trash cans. This was a crowd sourced application. I guess this app was not used much. The Spark This led me to questioning myself - What problem led me to this application. I yearned to live in a place that was clean. My assumption was that if people found places to throw thrash, they would not litter. Going ahead with your idea

Counterfiet goods and the fledgeling e-commerce market places

India has a nascent and a very active market place. With good interest, the right climate for growth and right product mix, the indian retail marketplace seems to be going places. However, there are some alarming signals that seem to be ignored for growth that have a good chance of being dangerous to all the stakeholders involved. The issue I am talking about is the sale of counterfeit goods in all the indian market places. India has not had a history of strong Intellectual property rights. This time it is getting messier. The Indian marketplace model is very interesting and suits well to a country as diverse as India. The market place model floated by all the major e-railers suits the fact that the seller and the buyer can be connected for serving the needs for every day goods that are not necessarily covered by IP laws. India needs more effective IP laws since it is struggling with some products like traditional indian products that cannot be covered by IP versus modern produc...