Omni Channel Digital Strategy - A New Business Series

Coming in a week, we are going to present a series of posts on Omni-Channel Digital strategy and how companies can be more prepared to understand and handle digital strategy in today's world.

Companies, both digital as well as brick and mortar, are acquiring digital contacts through various channels. These channels include social, enterprise, support, mobile, partners among others.

The main challenge is how to make sure that they stay engaged.

In a series of posts, we will discuss what will help them with this challenge.

In a Nutshell, the companies will have to do the following :

We will discuss in detail about each of these in the coming weeks.

Be tuned in for more posts.

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Principles for developing systems that are anti-fragile

I have been trying to make sense of what anti-fragility means and how do I use that in my day job. As a Business Principal, I tend to work with the abstract but orchestrate a program of work that needs details. This makes my job a little difficult in the terms of designing for more self-preserving systems that preserve the spirit of the abstracted strategy or vision. I came across an article from Daniel Russo on anti-fragility and his attempt at creating a manifesto similar to the manifesto for agile software development. For more reading on Daniel Russo, here is his profile: http://djrusso.github.io More reading from his paper here: https://www.sciencedirect.com/science/article/pii/S1877050916302290 This post is an attempt for me to understand what goes into developing a program that uses every opportunity to strengthen itself and achieve its objective - the vision. I liked the approach of principles for developing systems that are anti-fragile. It i...

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User Personas

User Personas are a very good tool for the product owners, business analysts or product managers to be able to co-create with designers. It is predominantly a product of the user research and should not be an amalgamation of demographic data. It is the best way for us to list all scenarios that a persona would take when they want to attain a goal. It is predominantly used to build empathy with user, focus the team and build consensus in a large diverse stakeholder group. The website I referred to is here: https://www.smashingmagazine.com/2014/08/a-closer-look-at-personas-part-1/

Life of a Business Principal in Consulting

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