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User Personas





User Personas are a very good tool for the product owners, business analysts or product managers to be able to co-create with designers. It is predominantly a product of the user research and should not be an amalgamation of demographic data.

It is the best way for us to list all scenarios that a persona would take when they want to attain a goal.

It is predominantly used to build empathy with user, focus the team and build consensus in a large diverse stakeholder group.


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  1. SriramJuly 12, 2017 at 4:52 PM

    I am following your video blogs Prasanth they are very good. Only thing I would like to hear more is your personal experience e.g. how did user persona help you in succeeding in a project or how it was not useful.

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    1. Prashanth Madhavan NarasimhanJuly 12, 2017 at 10:03 PM

      Hi Sriram,

      Here is a quick experience report on how User Personas have worked for me. Unfortunately I cannot share user Personas I came up with to highlight better some of the challenges I faced or how it helped me.

      http://madhavanwrites.blogspot.in/2017/07/user-personas-experience-report.html

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