Skip to main content

How to name it !!!

It may seem insignificant but forms a very important part of both the product placement as well as marketing for the product.

We have been hunting for names for more than a month now and just have a working title for the product.

The problem with the working title is
  • It is way too long
  • it is not easy to remember
  • It does not contain the essence of the product
We have the following criteria for a product name
  • Easy to spell and remember
  • Relevant to the product space
  • Should have been used by any other relevant software product
While we have enough suggestions that cross the first 2 criteria, we hit the block on the third one.
Labels:

Comments

Post a Comment

Popular posts from this blog

Counterfiet goods and the fledgeling e-commerce market places

India has a nascent and a very active market place. With good interest, the right climate for growth and right product mix, the indian retail marketplace seems to be going places. However, there are some alarming signals that seem to be ignored for growth that have a good chance of being dangerous to all the stakeholders involved. The issue I am talking about is the sale of counterfeit goods in all the indian market places. India has not had a history of strong Intellectual property rights. This time it is getting messier. The Indian marketplace model is very interesting and suits well to a country as diverse as India. The market place model floated by all the major e-railers suits the fact that the seller and the buyer can be connected for serving the needs for every day goods that are not necessarily covered by IP laws. India needs more effective IP laws since it is struggling with some products like traditional indian products that cannot be covered by IP versus modern produc...
Post a Comment
Read more

Organizational growth and turn over

Organisations need to grow. However, they should not grow for the sake of growth. That would be a virus. Orgs should not grow to survive as well. Orgs should grow with a purpose.
Post a Comment
Read more

How to handle a cranky team member

Scenario: You have been working on a team where a team member has been throwing tantrums on every decision made. He has been involved in some of them but claims to not be engaged. He keeps complaining of not being kept in loop, does not react positively to feedback and generally shirks responsibility. These are symptoms that something else is wrong. How do you go about managing this scenario?
Post a Comment
Read more