Skip to main content

When to pivot

Pivoting is a very painful decision for Product Managers. It is also a decision that we , as product managers, dread.

Pivoting in essence is one of the key decision points that a product manager needs to always be on the look-out for.

A little bit of Context

The job of the product manager, at various levels, is also to look at it from a 30,000 feet level, understand the context the product is perceived by the customer and understand how he can make the product better for the customer.

This is easily said that done.

Product managers tend to get lost in the daily details of running the show that their interactions are always on the transactional level.

Irrespective of whether the product is doing well or not, a product manager needs to watch out for the changing landscape.

To Pivot ot Persevere

The product manager needs to make a hypothesis on whether there needs to be a revision on what problem it is solving.

The hypothesis needs to provide a result that will help the product manager understand on whether to change what the product is all about or persevere with what we are doing today.

One of the means is a new minimum viable product. (To know what a minimum viable product is, do checkout Minimum Viable Product)
Labels:

Comments

Post a Comment

Popular posts from this blog

Counterfiet goods and the fledgeling e-commerce market places

India has a nascent and a very active market place. With good interest, the right climate for growth and right product mix, the indian retail marketplace seems to be going places. However, there are some alarming signals that seem to be ignored for growth that have a good chance of being dangerous to all the stakeholders involved. The issue I am talking about is the sale of counterfeit goods in all the indian market places. India has not had a history of strong Intellectual property rights. This time it is getting messier. The Indian marketplace model is very interesting and suits well to a country as diverse as India. The market place model floated by all the major e-railers suits the fact that the seller and the buyer can be connected for serving the needs for every day goods that are not necessarily covered by IP laws. India needs more effective IP laws since it is struggling with some products like traditional indian products that cannot be covered by IP versus modern produc...
Post a Comment
Read more

Organizational growth and turn over

Organisations need to grow. However, they should not grow for the sake of growth. That would be a virus. Orgs should not grow to survive as well. Orgs should grow with a purpose.
Post a Comment
Read more

The enterprise agile

Consumer Vs Enterprise Every time there is a consumer use product, we see that the enterprise comes up with a very customized version so that the enterprise does not have to adapt. This is with good reason. Enterprise is an entity that is too complex and having it to change would mean a disruption to the business  - something that the stakeholders are not very happy about. For example, take the iPhone and Blackberry. iPhone is a consumer centric product while Blackberry is a very enterprise centric product. However, iPhone introduced major disruptions to the way the enterprise security functions and forced enterprises to be more flexible with the way they allow employees to view email. This increased productivity since employees could view their emails at home or anywhere on the move and respond more quickly. Another example is Microsoft word Vs Google docs. The days when a simple document would have to go through multiple revisions with the whole track changes turn...
Post a Comment
Read more