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When to pivot

Pivoting is a very painful decision for Product Managers. It is also a decision that we , as product managers, dread.

Pivoting in essence is one of the key decision points that a product manager needs to always be on the look-out for.

A little bit of Context

The job of the product manager, at various levels, is also to look at it from a 30,000 feet level, understand the context the product is perceived by the customer and understand how he can make the product better for the customer.

This is easily said that done.

Product managers tend to get lost in the daily details of running the show that their interactions are always on the transactional level.

Irrespective of whether the product is doing well or not, a product manager needs to watch out for the changing landscape.

To Pivot ot Persevere

The product manager needs to make a hypothesis on whether there needs to be a revision on what problem it is solving.

The hypothesis needs to provide a result that will help the product manager understand on whether to change what the product is all about or persevere with what we are doing today.

One of the means is a new minimum viable product. (To know what a minimum viable product is, do checkout Minimum Viable Product)
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