Omni-channel Digital Strategy - Business and Digital Strategy

Omni-channel digital strategy cannot be driven in isolation.

This is one of the most common practices that organizations use. However, the reasons these happen is because of the way most organizations are structured.

Organizations that have not had an IT department tend to invest more on them to catchup with their competitors.

This leads to a more skewed digital strategy

Some best practices that will help:

Digital strategy should always be in tandem with the organization’s business strategy.
Digital strategy should be used as an enabler
A sound digital strategy includes planning for pivots in your business model based on your digital strategy. For more information on pivots, refer to this post here.

In any scenario, there are some practices that are best avoided:

Having a silo-ed digital strategy - disconnected from the business strategy
Having a digital strategy that fails to relate to the digital connections - Most of this series is related to that
A digital strategy that tries to catchup to the competition

Tying digital strategy to business strategy and keeping it relevant to your digital connections helps organizations be better at what they do.

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