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Constructing the Product Roadmap

When I started out in the team, I was tasked out with coming out with a plan so that we can demonstrate the product with real data.

The idea was to demonstrate it to our prospect with their own data and win them over. However, when I started working, I found out that what we lacked was not a plan but a vision.

I quickly put together a one day workshop with our team and our product owner. When we started talking, we talked about several things and figured out that we needed a plan of various proportions.

We needed a plan that could help us one the following:
  • Provide a focus for the long term with near term focus on just one thing
  • Help us talk to prospects on what we are going to do
  • Help us decide on when we would need to focus shift on which function - Engineering , sales etc

We also did a quick “Product in a box” exercise so that all of us in a team can practice and imbibe the elevator pitch. We needed this since we had to do this pitch at several levels - Internal as well as to prospects.

This is how the “Product in a box” looks like.


This is how the product roadmap looks like.



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