Constructing the Product Roadmap

When I started out in the team, I was tasked out with coming out with a plan so that we can demonstrate the product with real data.

The idea was to demonstrate it to our prospect with their own data and win them over. However, when I started working, I found out that what we lacked was not a plan but a vision.

I quickly put together a one day workshop with our team and our product owner. When we started talking, we talked about several things and figured out that we needed a plan of various proportions.

We needed a plan that could help us one the following:

Provide a focus for the long term with near term focus on just one thing
Help us talk to prospects on what we are going to do
Help us decide on when we would need to focus shift on which function - Engineering , sales etc

We also did a quick “Product in a box” exercise so that all of us in a team can practice and imbibe the elevator pitch. We needed this since we had to do this pitch at several levels - Internal as well as to prospects.

This is how the “Product in a box” looks like.

This is how the product roadmap looks like.

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