What is in it for your customer and user to buy and use your product?
While we all would have answers for this question, we need to understand what the users think of our product.
When we started our product, this is what we came up with:
We were all excited and would roll our tongues and try to convince our prospects that this is the business value that it was providing.
Turns out we were wrong. While we are providing these value adding aspects in our product, these are not the real “BUSINESS" values.
Notice that the word business is in bold.
What they really wanted was a simple web page that tells them how their business is doing without jumping through hoola hoops.
The biggest business value for saving time on doing mundane calculations.
They did not want to manually consolidate sales of 3 stores every month or every time they needed to take a decision.
Once you have captured the business value, how would you track how you are doing on that business value.
That is a topic for another post.
While we all would have answers for this question, we need to understand what the users think of our product.
When we started our product, this is what we came up with:
We were all excited and would roll our tongues and try to convince our prospects that this is the business value that it was providing.
Turns out we were wrong. While we are providing these value adding aspects in our product, these are not the real “BUSINESS" values.
Notice that the word business is in bold.
What they really wanted was a simple web page that tells them how their business is doing without jumping through hoola hoops.
The biggest business value for saving time on doing mundane calculations.
They did not want to manually consolidate sales of 3 stores every month or every time they needed to take a decision.
Once you have captured the business value, how would you track how you are doing on that business value.
That is a topic for another post.
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