Omni-Channel Strategy - Connect with online connections Offline

Organizations cannot be run completely online or offline. It has to be a hybrid.

Similarly, digital strategy cannot be completely online. It is not possible to have engaging digital connections online.

Organizations have to create opportunities to interact with their digital connections offline. There are several ways in which you can connect with digital connections offline.

Some of the examples are a retailer organizing a specific wine tasting event just for their online connections or an organization giving passes to their annual meet free or giving some of their merchandise free. A few other organizations have also thrown parties where they have tried to make sure that they interact with their digital connections.

It is good for the organization to follow a few thumb rules when they decide to connect with their connections offline

The offline connections can offer an opportunity to understand them better
These meet-ups can be used as forums for user research
Offer something that is exclusive and relevant. A ticket to your annual event or a music event could be something that could keep them engaged
Market the events to help keep online connections more engaged and drive any offline connections online as well. This will become self-reinforcing

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