Any organization that has ever run a marketing campaign or has engaged a marketing partner would know that they need to have a clear and directed messaging strategy when targeting users through multiple channels.
Irrespective of the channel, if an organization can use the same messaging, it helps them connect better and easier.
What helps when you are looking at omni-channel digital strategy - specifically with respect to messaging - is what feeling or image does your organization evoke in your digital connection’s minds.
This is the reason why digital strategy is not something that can be easily consulted on by external agencies or a clear plan of action be provided for the organization to be put in motion.
What can instead be done is a set of practices, principles and guidelines that can drive a simple and clear messaging across channels.
This is the reason why digital strategy is not something that can be easily consulted on by external agencies or a clear plan of action be provided for the organization to be put in motion.
What can instead be done is a set of practices, principles and guidelines that can drive a simple and clear messaging across channels.
Some good practices:
- Simple message that is more relevant to the organization than the user segment
- Messages that help send across a single trait of the organization. This helps it easier for connections across any channel to connect to the organization
- The digital strategy can keep changing . However, the message tends to stay the same , thus helping digital connections make sense of any new direction or action the organization is taking.
- This helps the organization when they change direction, since they can always take their digital connections along
Irrespective of the channel, if an organization can use the same messaging, it helps them connect better and easier.
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