Skip to main content

Omni-channel Digital Strategy - Business and Digital Strategy

Omni-channel digital strategy cannot be driven in isolation.

This is one of the most common practices that organizations use. However, the reasons these happen is because of the way most organizations are structured.

Organizations that have not had an IT department tend to invest more on them to catchup with their competitors.

This leads to a more skewed digital strategy

Some best practices that will help:
  • Digital strategy should always be in tandem with the organization’s business strategy.
  • Digital strategy should be used as an enabler
  • A sound digital strategy includes planning for pivots in your business model based on your digital strategy. For more information on pivots, refer to this post here.




In any scenario, there are some practices that are best avoided:
  • Having a silo-ed digital strategy - disconnected from the business strategy
  • Having a digital strategy that fails to relate to the digital connections - Most of this series is related to that
  • A digital strategy that tries to catchup to the competition

Tying digital strategy to business strategy and keeping it relevant to your digital connections helps organizations be better at what they do.
Labels:

Comments

Post a Comment

Popular posts from this blog

Counterfiet goods and the fledgeling e-commerce market places

India has a nascent and a very active market place. With good interest, the right climate for growth and right product mix, the indian retail marketplace seems to be going places. However, there are some alarming signals that seem to be ignored for growth that have a good chance of being dangerous to all the stakeholders involved. The issue I am talking about is the sale of counterfeit goods in all the indian market places. India has not had a history of strong Intellectual property rights. This time it is getting messier. The Indian marketplace model is very interesting and suits well to a country as diverse as India. The market place model floated by all the major e-railers suits the fact that the seller and the buyer can be connected for serving the needs for every day goods that are not necessarily covered by IP laws. India needs more effective IP laws since it is struggling with some products like traditional indian products that cannot be covered by IP versus modern produc...
Post a Comment
Read more

Organizational growth and turn over

Organisations need to grow. However, they should not grow for the sake of growth. That would be a virus. Orgs should not grow to survive as well. Orgs should grow with a purpose.
Post a Comment
Read more

The enterprise agile

Consumer Vs Enterprise Every time there is a consumer use product, we see that the enterprise comes up with a very customized version so that the enterprise does not have to adapt. This is with good reason. Enterprise is an entity that is too complex and having it to change would mean a disruption to the business  - something that the stakeholders are not very happy about. For example, take the iPhone and Blackberry. iPhone is a consumer centric product while Blackberry is a very enterprise centric product. However, iPhone introduced major disruptions to the way the enterprise security functions and forced enterprises to be more flexible with the way they allow employees to view email. This increased productivity since employees could view their emails at home or anywhere on the move and respond more quickly. Another example is Microsoft word Vs Google docs. The days when a simple document would have to go through multiple revisions with the whole track changes turn...
Post a Comment
Read more