Life of a Business Principal in Consulting

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User Journey is an activity that we do right after detailing user personas. It is primarily used for: Understanding user behaviour Identify high level functionality Demonstrate vision of the project How do you go about creating a user Journey Your user’s goals Their motivations Their current pain points Their overall character The main tasks they want to achieve Courtesy:  http://theuxreview.co.uk/user-journeys-beginners-guide/

It is recently that I have consciously started practicing Inquiry. Let me explain. I am a consultant who constantly looks at the situation and comes up and implements the solution to progress from there. While I do that, I constantly use Inquiry as a means to progress - one of the key facilitation technique specifically in multiple stakeholder situations.

This is a quick experience report on User Personas - Where it has worked well, where I had challenges and why I had those challenges.

User Personas are a very good tool for the product owners, business analysts or product managers to be able to co-create with designers. It is predominantly a product of the user research and should not be an amalgamation of demographic data. It is the best way for us to list all scenarios that a persona would take when they want to attain a goal. It is predominantly used to build empathy with user, focus the team and build consensus in a large diverse stakeholder group. The website I referred to is here:  https://www.smashingmagazine.com/2014/08/a-closer-look-at-personas-part-1/